Where is everybody?

You’ve declared your business, you’ve got a Web site, now where is everybody?

How do you get clients?

You’re cute!

You mean they don’t just come?

Uh, unh! It takes a lot of work and even more determination. But it can be done.

But where do you go from here? How do you build upon your current knowledge, skills and abilities as you work to increase your local/global awareness and visibility? How to you get those clients’ feet inside your “cyber” door?

You need a killer Marketing Plan

Plans are like recipes or blueprints; as building blocks they help you get to where you’re going when you don’t know where you want to go, or even how you want to get there. If you don’t know how, or find it difficult, to come up with your own plan, align yourself with someone who does and can.

Be creative with your ideas. Make your statement by using one of the many increasingly popular communication channels available in the country today.

The solutions are many and varied; to name a few:

What do they want?

Word of Mouth
Short of standing on the roof-top to shout your whereabouts or purchasing billboard space along the nearest highway, it’s best to choose a preferred and less noticeable way to “light your fire”. A way to advertise you!

Show and Tell
Develop sales and marketing letters and gear them toward your target market. Include post cards in your portfolio.

• Send your marketing materials to your prospects, and even to your regular customers via United States Post Office, or email, on a recurrent basis.

• Attend Chambers of Commerce meetings; arm yourself with your business cards and make sure to get them into the hands of all those you meet.

What do you know, and how do you know it?

Pick a Topic
Position yourself as an expert by increasing your credibility to your target market, write articles. Articles that offer a solution to a problem your visitor might encounter; submit the articles to article banks. And do it regularly. Grab articles of others from these data banks; make them available for your customers. But don’t stop there! Post the articles, with appropriate author credit, to your blog and at your Web site.

Keep them coming back for more!

Make a joyful noise.
Entice your public; include Podcasts as one of your “must haves” of the latest necessities of the 21^st century’s technological inventions. Visitors to your site will have an opportunity to immediately “hear” your message.

Go for free: do a give away
Produce a little bit of something, perhaps from your Services repertoire, to share. Make it a tip of the day, a hand-out or download; your customers will go away smiling. And come back for more!

What’s hot and what’s not?

Utilize Excel or a similar software program to create a database to collect your pre-determined information about your efforts for recognition. Analyze the success of your Public Relations campaign; include a method to count the visitors who come to “your door”. If you don’t get the results you anticipated, then next time change your strategy.

Change can be good
How often does Microsoft change its programs? Or how frequently do Compaq and Gateway design and market new computers and other hardware? In order to remain competitive and noticeable in today’s “corporateness,” whether that’s the “brick and mortar” variety or the cyber box, it’s essential to continually make every effort to at least maintain and increase one’s marketability.

With that said, click on over to Konceptuality to sign up for our upcoming and soon-to-be launched e-zine. In the interim, you’ll receive a complimentary copy of our hot, new “teeny, tiny primer” with editing and proofreading tips and tricks.

Konceptuality – “Kreative Visions – Virtually”, specializes in facilitating editing and administrative support services to small business owner Solopreneurs, Coaches and Speakers. Contact owner/CEO, Karen McGreevey, virtual assistant and author, today to find out how “we can fuel your words to make you a force to be reckoned with.”