Autoresponders are one of the most important marketing tools that you can have if you are doing business online.
In fact, the only thing more important than the autoresponder is your opt-in list!
But all autoresponders start out without a list; the list does not exist until your autoresponder mailing list starts filling up with names and email addresses!
The easiest and fastest way to build up an email list is to give things away for free.
Some marketers will tell you that this is a waste of time; and if you already have a list of one hundred thousand people that you can market to, then it probably is. But for those who do not already have a list, this is the way to build it!
You simply pay for any advertisement to promote your freebie.
Don’t think of this as lost money, think of it as an investment in future earnings.
Give away an ezine, free reports, free ebooks, free access to private websites, or anything else you can think of. The object is to get people to sign up to receive that freebie, and to agree to receive email from you in the future!
It is a win-win situation for everyone, but you get more than anyone else in the deal. The person gets a freebie. You get their name and email address, and permission to email them in the future.
And if you do it right, you get even more than that.
The freebie you give away should also be used to promote your products or services. Even if it just has affiliate links for products or services that are related to the topic of the freebie, it is a way to generate extra revenue. Then, when you send email in the future, you can again promote your products or services.
Just be sure to include valuable information in the email as well, or you will have people dropping off of your autoresponder mailing list like flies!
