…Is to Let Prospective Clients Kick Your Tires a Little
When a prospective client first stumbles onto your website, chances are good that he or she WILL NOT hire you on the spot. It would be nice if things worked that way, but they usually don’t.
Hiring professional help is a big decision for people, especially if you work virtually and they’ll never have the chance to meet you face-to-face. How do they know you are who you say you are? How do you they know you’ll do what you say you’ll do?
A great way to prove to prospects just how awesome you are is to let them kick your tires a little—show them a little sample of what you know, and what you can help them do.
When there’s no cost, risk or obligation, they’re more likely to take you up on your offer. And once you’ve created your sample and set up a way to deliver it, there’s nothing else you have to do except welcome the person with open arms when they’re ready to dive in further. And by then, they’ll be much warmer to the idea.
Here are some examples of a free giveaway you can offer as a sample of your high-quality services:
• A report
• A weekly or monthly e-zine
• A teleseminar
• An audio recording
• A video
• An e-course
These products will serve to educate prospects to the true value of your services in addition to establishing you as the expert in your niche. When clients are ready to move forward with you, here’s a likely scenario of what will happen:
• The client purchases one of your information products
• The client seeks you out through phone or email
• The client signs up for your monthly program
• The client asks how to work with you one-on-one
• The client asks how to pay for the program
Notice that there’s no pushing or hard selling of your services; your marketing funnel has authentically attracted the people you’re meant to serve and moved them naturally towards working with you!
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This post was originally published on Tammi’s blog. Click here to visit her blog now.
Tammi Metzler, founder of The Write Associate, is a Copywriter and Marketing Consultant who helps solo entrepreneurs worldwide get more clients with their online marketing efforts. To discover how you can use your own free giveaway to gently lead readers into your paid products and services, listen in on her recent no-charge teleseminar, “6 Steps to a Steady Stream of Paying Clients: How to Create a Simple Marketing Funnel That Sells Your Products & Services Time & Time Again – Even When You’re On Vacation!” Grab your instant download now by visiting http://writeassociate.com/free-teleseminar/.
