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Tag Archives: The Marketing of Coaching
All About Networking Groups with Leni Chauvin
Everything You Ever Wanted to Know About Networking Groups But Didn’t Know Who to Ask: A Q and A with Leni Chauvin Leni Chauvin of Attract Clients Galore is the co-moderator for the New Coach Connection discussion list’s “Full Practice … Continue reading
How to Stop Projecting Limitations on Your Prospects
As coaches, virtual assistants, consultants, entrepreneurs, you are probably aware of the term self-limiting beliefs. These start out as negative thoughts, conscious or unconscious, about what we can or cannot do. When we hold these thoughts regularly, they become beliefs. … Continue reading
A Critical Success Metric for Your Business
A colleague on another message board recently asked about metrics – measuring the success of your business by measuring time spent on marketing, time spent on other business activities, time spent with clients, time spent with potential clients, conversion rates, … Continue reading
Being a coach in “this economy”
Are you experiencing clients who are afraid, stressed and/or feeling stuck given our economic climate? And what about you? How well are you sustaining your level of energy, thought, action and optimism for your business and for the world? I see several … Continue reading
5 More Coaching Business Deathtraps
This is the second in a series of two posts on avoiding some of the more common coaching business mistakes. Read the first post here. 6. Over-optimism — Expecting your business to do better than reasonably possible given the available … Continue reading
5 Coaching Business Deathtraps
What are the most common (and avoidable) fatal business mistakes that coaches tend to make? 1. Lack of focus – Your most precious resource is your attention. Doing one thing well is an enormous challenge; tackling three or four things … Continue reading
Posted in How To...
Tagged business mistakes, Coaches, Coaching products, executive coaches, The Marketing of Coaching
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Newsletters and Public Speaking: Why Are They the Perfect Couple?
Just about EVERY marketing coach/guru/expert will tell you that public speaking is the gold star of marketing. If you speak regularly in front of groups, you get the gold star. You win. You go to the head of the class. … Continue reading
3 Proven Marketing Techniques for Coaches (Part 1)
Have you ever wished you could sit down with an experienced successful coach and ask her to share the benefit of her experience and her most effective business-building techniques? Well now you can with this 3-part series. Here are my … Continue reading
Posted in Business Systems
Tagged Coaching, niche, sales, target audience, target market, The Marketing of Coaching
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Get rid of marketing overwhelm once and for all
I hear from a lot of coaches that they’re overwhelmed by all the advice and information available on marketing. Most coaches actually know quite a bit about the subject of marketing – they just don’t know where to begin or … Continue reading
Marketing In a Weak Economy: Why Now Is the Time to Step Up, Not Pull Back
It can seem counterintuitive to increase your marketing efforts when the economy is weak. The tendency is to want to pull back. After all, it can be a time of belt-tightening, not only for your prospective clients but possibly for … Continue reading
Posted in How To...
Tagged clients, Coaches, slow economy, The Marketing of Coaching
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10 Tips for A Profitable and Sustainable Business Model
An earlier article explored how to tell if your business model is broken; today I want to share ten tips for building a profitable and sustainable business model. First, a few words about what I mean by “business model”, and … Continue reading
Where is everybody?
You’ve declared your business, you’ve got a Web site, now where is everybody? How do you get clients? You’re cute! You mean they don’t just come? Uh, unh! It takes a lot of work and even more determination. But it … Continue reading
Coaching Telesummit 2008 Links
Hi, Everyone, The 2nd session of the Coaching Telesummit 2008 hosted by Milana Leshinsky will begin in about half an hour. I am one of the panelists (thanks for asking, Milana). Here are a few links that I consider important … Continue reading
