Tag Archives: coaching business

Strategic Thinking and Social Networking

Posted on September 16, 2008 by Janet Slack

There is much talk these days about social networking as a way to build your coaching business. Using tools like FaceBook, MySpace, LinkedIn and Twitter to promote your business can be very profitable and can also be a tremendous waste … Continue reading →

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Testimonials – Vital to Marketing Your Coaching Business

Posted on August 19, 2008 by Janet Slack

I hate testimonials.  I don’t read them and they annoy me when I have to scroll past them.  However, I use them in all my marketing materials.  That sounds odd, but testimonials are one of the most effective marketing techniques … Continue reading →

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Research Tools to Stay on Top of Your Niche

Posted on July 15, 2008 by Janet Slack

It is important to your coaching business to stay attuned to what is happening in your niche.  You are trying to position yourself as an expert in that area and so you must be constantly collecting new information.  You want … Continue reading →

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Eight Steps to an E-Book

Posted on June 17, 2008 by Janet Slack

E-books are one of the valuable products that many coaches produce to help build their coaching business.  Small e-books can be a give-away that you use for visibility and list building.  Larger e-books can be a source of passive income.  … Continue reading →

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Merchant Accounts are an Important Part of a Professional Coaching Business

Posted on May 20, 2008 by Janet Slack

One of the first business decisions that many coaches make is the decision of when to start accepting credit card payments.  This step could be considered the transition between doing some coaching and having a coaching business.  It is important … Continue reading →

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Coaches as Joint Venture Partners and Affiliates

Posted on April 15, 2008 by Janet Slack

If you have been in the coaching world for any length of time, you have likely heard the terms joint venture and affiliates. Let’s talk about what they really are and why you should care. Joint Ventures are partnerships between … Continue reading →

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Insurance for Coaches

Posted on March 18, 2008 by Janet Slack

Insurance can be one of the more confusing areas of business for many coaches. There are two distinct types of insurance that you will want to consider for your business – general liability and professional liability. General liability insurance is … Continue reading →

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Think Like an Entrepreneur

Posted on February 19, 2008 by Janet Slack

The vast majority of coaches have a coaching business in which they are the only coach. If this describes you, then you are a small business owner – a solopreneur. It is vitally important that you look at your entrepreneurial … Continue reading →

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