Comments on: NCC Coaching Trends 2009 #9: Barry Zweibel http://newcoachconnection.com/ncc-coaching-trends-2009-9-barry-zweibel/ Sun, 22 Apr 2012 16:45:57 +0000 hourly 1 http://wordpress.org/?v= By: New Coach http://newcoachconnection.com/ncc-coaching-trends-2009-9-barry-zweibel/#comment-189 New Coach Mon, 13 Sep 2010 06:47:09 +0000 http://newcoachconnection.com/blog/?p=648#comment-189 As someone who has been told by over 20 top coaching "gurus" that I can't take another step until I've defined my niche, which has cost me over a year of wasted time being stalled, it's refreshing to hear Barry's perspective. It makes a lot of sense that after coaching 100 - 200 clients ones coaching technique would change, and that one would become familiar with what subjects they really enjoy coaching, as well. My concern though is if one is a generalist, how does one advertise and attract paying clients? As the saying goes, if you try to market to everyone you are marketing to no one. I wish Barry had provided information on this. While he does mention avenues of marketing, he does not explain how one can present themselves to attract clients that will pay someone who has not chosen a specialty coaching area. This has been the bane of my existence for over a year now. How do I market and attract paying clients without having a niche that appeals to one particular group or problem that I solve...? As someone who has been told by over 20 top coaching “gurus” that I can’t take another step until I’ve defined my niche, which has cost me over a year of wasted time being stalled, it’s refreshing to hear Barry’s perspective. It makes a lot of sense that after coaching 100 – 200 clients ones coaching technique would change, and that one would become familiar with what subjects they really enjoy coaching, as well.

My concern though is if one is a generalist, how does one advertise and attract paying clients? As the saying goes, if you try to market to everyone you are marketing to no one. I wish Barry had provided information on this. While he does mention avenues of marketing, he does not explain how one can present themselves to attract clients that will pay someone who has not chosen a specialty coaching area. This has been the bane of my existence for over a year now. How do I market and attract paying clients without having a niche that appeals to one particular group or problem that I solve…?

]]> By: Des Walsh http://newcoachconnection.com/ncc-coaching-trends-2009-9-barry-zweibel/#comment-57 Des Walsh Wed, 11 Feb 2009 23:56:01 +0000 http://newcoachconnection.com/blog/?p=648#comment-57 Barry is not only a very focused and dedicated coach but one of the real innovators in using blogging and new media. Very good that you were able to persuade him to share. Barry is not only a very focused and dedicated coach but one of the
real innovators in using blogging and new media. Very good that you
were able to persuade him to share.

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