NCC Coaching Trends 2009 #12: Diane Krause-Stetson

NCC Coaching Trends 2009 Interview No. 12: Diane Krause-Stetson

Diane Krause-Stetson

Diane Krause-Stetson, J.D., MBA, IAC-CC, of, is an old friend of mine from a coaching study group we were in several years ago. Diane was a corporate attorney before becoming a coach, and is now an inactive member of the Bar. She has served on the Board of Directors for the International Association of Coaching and is now President of the Coach Initiative, a project that connects leaders in non-profit corporations with masterful coaches who work with them pro bono to better the human condition and uplift the human spirit.

Diane is also a member of the New Coach Connection discussion list, although you have never seen a post from her. I am happy to interview a lurker, one of many distinguished coaches who get value from the list while rarely participating in discussions. 😉

When asked about the current state of coaching, Diane made several important distinctions. First, she made the case that there is a difference be3tween being a coach (the person) and coaching, (the process). We need to focus on coaching and not just the people doing it, hence the name change from the International Association of Coaches to the International Association of Coaching. The professional association is not just an aggregation of coaches; it is an organization dedicated to promoting excellent standards for the emerging profession.

Then Diane distinguished coaching as an approach, a methodology (or relationship), a business, and a profession. The coach approach is a mindset o how to create a transformative relationship with another person. There is a core set of methods that are used by people in many different settings, including managers, educators, parents, consultants, and others. Then there are people who are actually making a living providing coaching services, creating a viable business. Finally, there is the establishment of widely accepted standards of practice and ethical guidelines so that the public can distinguish between practitioners who are following those standards and those who are not. Coaching is in the very early stages of becoming a profession in that sense.

Diane noted that in recent years coaching has become more widely accepted. This may be due to the Oprah factor, where many people are recognizing that they need a personal transformation. Or it may be due to the Marshall Goldsmith factor, where executives recognize that they can improve their businesses’ bottom line through coaching. Coaching has a tremendous opportunity to speak to the deeper heart of people as they seek to make an impact on the world. Coaches can do this their own businesses or join the quest by volunteering at the Coach Initiative.

Diane had lots more to say, so be sure to listen. Hope you enjoy the interview as much as I did.

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Click on the arrow to listen to the interview now (33 min.). Or right click on the following link to download the MP3 file.

Don H. Morris

Your host for the NCC Coaching Trends 2009 series is Don H. Morris. Don is a life and relationship coach in Memphis, Tennessee. Learn more at He is also the list manager for the New Coach Connection discussion list hosted on Yahoo Groups.

About Don H. Morris

As a a life coach, I help people clarify their goals and create a compelling vision to accomplish them. Learn more at my website, Encouragement Plus.
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