A KIT is your Keep-In-Touch strategy. The better (frequent, consistent, and valuable) you keep in touch, the better you grow your image as an expert coach (clients gravitate toward experts!).
Many coaches struggle to implement their newsletter KIT on a consistent basis because it’s a lot of work.
Newsletters are associated with a big production including articles, tips, offers and more – akin to print newsletters.
So, for a coach, a new coach at that, to start a newsletter can be a bit of work to get off the ground and a pain in the butt to keep going.
Add to that, the newness of marketing, the newness of building a business, and the newness of business writing. That’s a lot.
Enter blogging.
Blogging is writing short (can be long) frequent posts (articles, tips, comments, anything goes) by an individual usually for a specific audience. It’s then posted to the blog.
How blogging is a better KIT than doing newsletters for new coaches:
- Blog entries can be shorter articles. So, it’s faster to write. Great for an emerging coach.
- They are often more of a one-to-one, conversational type of communication, like an email to a friend. So, to write it is very natural. You don’t need to be an expert writer.
- You can publish a blog post very quickly – simply write it and click publish. Much less of a production than a newsletter.
- With the various tools (RSS, social networks) it’s easy to send your blog post to your readers and to potential readers. Once setup, it’s automatic.
- Blogging tends to be more fun because you can write and publish at the spur of the moment – when a great idea pops into mind.
- Search engines like websites with newer, fresher content and blogging is a good way to appeal to search engines – bringing you more visitors.
A Blog KIT strategy is a great way for new coaches (seasoned ones too) to quickly create and send valuable content to people – thus building trust, familiarity, and your expert coaching status.
Kenn Schroder helps coaches createclient-attracting websites. Get your free copy of 5 WEBSITE STRATEGIES
FOR ATTRACTING COACHING CLIENTS at http://www.coachingsitesthatwork.com
Love it, Kenn! And with AWeber’s blog broadcast feature
(http://www.aweber.com/faq/questions/129/What+are+Blog+Broadcasts%3F),
I can create an email newsletter automatically with links to my
recent blog posts and a personal note from me at the top. It’s the
best of both KIT worlds!
This concept came up in conversation at the ListBuilding TeleSummit
(8th Feb – 13th Feb 2010) where I highlighted how Milana Leshinsky
was effectively using it. What’s valuable too is whereas email is
often one-way, good blog posts attract comments and an ongoing
dialogue. Both sides then share in the learning. Plus you can
employ multi-media like audio + video. Combined with social media,
it’s far more powerful than a stand-alone newsletter, which is why
many now also publish their newsletter to their blog.