Category Archives: Marketing Strategies

Tips, techniques and resources on how to market a coaching or VA business

The Higher-Rankings Golden Rule

This post was originally published on Kenn’s blog Coaching Sites That Work. High rankings in search engines are better than gold. It’s because the traffic you get are people who want what you have. They are actively seeking help. They … Continue reading

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5 Ways to Maximize LinkedIn Results

This post was originally published on Lisa’s blog Health Practices Online. Did you know the average income of LinkedIn users is higher than both Facebook & Twitter? Here’s the breakdown for average user income for each of the social networking … Continue reading

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Are you asking for testimonials?

This post was originally published on Lisa’s blog Health Practices Online. Social proof is an effective way to move a potential client into a paying client. How to provide social proof? The easiest way is to ‘pepper’ your website and … Continue reading

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Do You Have a Content Marketing Strategy?

This post was originally published on Lisa’s blog Health Practices Online. You must have a strategy that will take you from where your business is currently to your goal. If you do not outline a strategy you are randomly throwing … Continue reading

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Dude, Three Dos for Smooth Site Surfing

This post was originally published on Kenn’s blog Coaching Sites That Work. When people surf, they’re on a smooth fun wave, and they like it like that. They like to ride that wave, feel the glide, fly through the wind … Continue reading

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The 5 Most Powerful Words in Marketing

This post was originally published on Tammi Metzler’s blog. Click here to see the original post. There are five unbelievably powerful words that you must consider before you even sit down to write your website copy and other marketing materials. … Continue reading

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5 Steps to Making 2011 Your Best Year Yet

This post was originally published on Tammi Metzler’s blog. Click here to see the original post. If you’ve been struggling to move your business forward, the start of a new year is the perfect time to wipe the slate clean, … Continue reading

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4 Parts to a Fabulous Personal Brand Statement

I often hear the question, “how do I develop a personal brand statement?” and my answer stays the same most of the time. A strong personal brand statement can be one of the best tools you can have and certainly … Continue reading

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Lightning-Fast Credibility Building with WordPress

This post was originally published on Kenn’s blog Coaching Sites That Work. One of the simply astonishing feats of using WordPress as the platform (the technical behind-the-scenes guts) for your coaching website lies in the speed at which you can … Continue reading

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3 Simple Ways to Drive Traffic to Your Website (Part 1)

This post was originally published on Tammi Metzler’s blog. Click here to see the original post. In a survey I ran recently to discover the most pressing needs of small business owners, 44% of responders reported a desire for driving … Continue reading

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10 Commandments of Social Networking

There was a news episode not too long ago asking about whether or not etiquette is “dead” in our society. I don’t think so, but I do believe it sometimes escapes us. So many of us are multitasking and trying … Continue reading

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My iPhone and Why You Want .com

This post was originally published on Kenn’s blog Coaching Sites That Work. I recently read the book, Positioning by Al Ries. One big take-away from the book is to realize the importance of having a dominant position in the minds … Continue reading

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Four Keyword Tips to Get Potential Clients from Search Engines

This post was originally published on Kenn’s blog Coaching Sites That Work. Getting traffic from search engines is magnificent. What coach wouldn’t want people coming to their website who are eager for what the coach has to offer? But most … Continue reading

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Personal Brand Kung Fu – The SWOT Analysis

Okay, yes the title may tell you I know a little something about martial arts…but no, I don’t. Only as much as the last Karate Kid movie (which is one of my kids’ favorites) and the line from Kung Fu … Continue reading

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