Marketing Strategies

Want prospects to sit up and take notice? Want to attract the attention of strategic partners? Because if it’s not happening for you already, maybe “your brand” is too one-dimensional – based on “You” or “What You Do” – whereas the marketplace is demanding it to be more three-dimensional. Let me explain. (1) How many...
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A KIT is your Keep-In-Touch strategy. The better (frequent, consistent, and valuable) you keep in touch, the better you grow your image as an expert coach (clients gravitate toward experts!). Many coaches struggle to implement their newsletter KIT on a consistent basis because it’s a lot of work. Newsletters are associated with a big production including...
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Participating in an online giveaway can be a quick way to add substantially to your email marketing list.  These promotions are very popular for that reason and should be fairly easy to find.  If you are unfamiliar with them, look the offer over carefully before deciding to join as a contributor and be aware...
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This is both a good-idea article and an I-wonder-what-you-think article. If you haven’t learned, it’s a great idea to make your efforts do double and triple time. For example, record live interviews for your group coaching class and then package those recordings into a set of 10 and sell it on a specific topic. Or, in the...
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A Blog is used to provide commentary or news on a particular subject. They could be the business founder’s advice to customers as well as news. It could be some backpacker’s journal across Asia. Many coaches use this to publish content quickly. A Coaching Blog is great because: You can let who you are ...
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They say God is in the details. Recently, I heard someone say the devil is in the details. Interesting, I thought. I’ve also heard, “It’s all in the details.” Hmmm … well, here are two great details; one handy, and one brandy (branding). Handy —> The Shortlink. In recent versions of WordPress, there’s a short link button. Great for...
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Happy 2010, and I hope your holidays were joyous. I also hope you’re taking advantage of that turn-of-the-year gusto. In this post, I’m going to make a serious and important recommendation that can make big things happen for your coaching business this year. In 2009, I spoke with a lot of coaches looking for website help. I...
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Here are five common ways coaches get their website built – the pros and cons, and some tips. 1. Use an automated site-builder An automated site-builder is an online service that takes you through a few steps where you choose some images, select some colors, and enter in some text and Voila – a website! Pro: they...
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Three Visual Cues 1. Buttons - Use buttons on your website to cue people where to go next. Make buttons look like buttons which are usually rounded, beveled (look 3D-ish) and have a drop-shadow. It’s also good to include text links in addition to these buttons for the visually impaired, low-tech browsers, and search engine...
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Photos can be a great way of giving support to your blog whether it is within the blog post itself or on the sidebar to link to a photo gallery. The majority of us either use a self-hosted blog like that of www.wordpress.org or a hosted blog such as www.wordpress.com that may or may...
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Facebook is one of the best new marketing tools for your business in decades, but it’s use as a business tool brings some connected problems.  One of the most important is the issue of privacy.  Facebook was developed as a tool for communication and relationship building among college students; it was not meant to...
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As a new coach it’s time to grow your business, get noticed, and get clients. To get seen, there’s your website that needs traffic and to gain clients you’ll need build your credibility as a coach. Let’s give you a starter article to write to do both: bring traffic and build credibility. First, the key to building...
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No matter how long you’ve been in business, positive feedback from a happy client can lift your spirits, but if you use those glowing testimonials right, they can also help you get even more clients. You can talk up your own services all you want, but your own words will pale in comparison to...
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Well, they actually can work … if working meant that you spend virtually no money and waste a lot of hours and end up with a website you would be embarrassed to send people to. These overnight-site builders are great for accomplishing that goal – you say, “I have a website!” But for attracting clients,...
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Ok as you read through this article, I want you to start singing “knowing me, knowing you” (by Abba) to yourself, as it will better help you get the gist of what I’m about to say. Got it. Let’s go … Working Within “a Vacuum” Most coaches + consultants when starting out in business are working...
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