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In branding-me-branding-you, I spoke about the importance of the Message – Media – Market (Match).
In 15-reasons-to-niche, I followed this up with the importance of really knowing your target market (niche)
Today, I want to expand on what it means to manage a congruent coaching business and why that is so important.
When I visit many coaching...
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Three stumbling blocks many first-time website owners face are:
The discovery that a website, for it to be effective, requires writing.
The Web is read differently than books, manuals or other print mediums, and therefore requires a different style.
Umm, I’m not a good writer.
With...
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Want prospects to sit up and take notice? Want to attract the attention of strategic partners? Because if it’s not happening for you already, maybe “your brand” is too one-dimensional – based on “You” or “What You Do” – whereas the marketplace is demanding...
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A KIT is your Keep-In-Touch strategy. The better (frequent, consistent, and valuable) you keep in touch, the better you grow your image as an expert coach (clients gravitate toward...
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What if article writing could be easier for you? Would you do more of it? A simple trick is to stop trying to write the article of a lifetime!...
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Participating in an online giveaway can be a quick way to add substantially to your email marketing list. These promotions are very popular for that reason and should be...
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Something that always fascinated me was how to title things. Titling things well is a huge piece of your marketing because it gets attention and gets your people thinking...
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In the past, I used to draw my ideas out on a piece of paper until I discover a software that will allow me to draw my ideas for...
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This is both a good-idea article and an I-wonder-what-you-think article.
If you haven’t learned, it’s a great idea to make your efforts do double and triple time.
For example, record live...
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A Blog is used to provide commentary or news on a particular subject. They could be the business founder’s advice to customers as well as news. It could be...
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They say God is in the details.
Recently, I heard someone say the devil is in the details. Interesting, I thought.
I’ve also heard, “It’s all in the details.”
Hmmm … well,...
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Many coaches, virtual assistants and small business owners want to make a difference in the world in addition to making a living. This is a noble goal, but without...
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