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In The Olden Days…

June 26th, 2008 by Karen McGreevey

It used to be, the “olden days” meant when the pioneers trudged across the country in or along-side their covered wagons. Or, the “olden days” may have meant the time when your mother or father walked two miles to school in the freezing rain or 5 feet of snow up to here!

Now, the “olden days” means the time before the Internet. And more recently, the time before “social networking”–where the norm is almost about using “MySpace,” “FaceBook,” “Twitter,” “LinkedIn,” “Squidoo” or “StumbleUpon”–to name a few!

No, they’re not words to wash your mouth out with soap by but rather they’re “social communities” or “networking connections” you can use to catch a prospect’s or client’s eye.

But it’s not just about “meeting someone” and exchanging photos like the “young set” is so inclined to do. It’s a cool way to connect with your “business” others in a costs saving manner. It’s even efficient and “easy”, although sites like “Twitter” and “LinkedIn” still cause me some pause.

Social media has become an excellent way to get everyone excited about you and drive traffic to your site.

They’re attractive because they have a smorgasbord of tools in some form or combination thereof to entice their members. Such tools may include message boards, forums, meeting rooms, chat rooms, people directories, podcasts, blog posts, wikis. Some businesses upload video about their wares to their Web sites, or to “YouTube,” as a way to show the extent of their business prowess and impress the visitors to their site.

Upon registering at the social networking site, the member/user completes a profile/biography page. There, you can even include a link to your Web site, which is a subtle invitation for those following you on Twitter, LinkedIn, et al, to know more about you and what you offer.

Blogs are also the talk of the town now-a-days and afford the blogger an opportunity to show what they know. Written much like a short article, blog posts often focus on something that interests the blogger, such as current affairs, or a topic specific to the market the blogger seeks to target.

With the good must come some bad!

Yes, social networking may be somewhat merciless…users have been known to become so enamored with and addicted to the connections and the many great features of sharing ideas, opinions and experiences through their blogs, audio, video and message boards/forums they become sidetracked. So much so, that many get little or nothing else done.

In that event, I know where you can find several really great VAs!

Posted in Authors, How To..., Karen McGreevey | No Comments »

Interview with Don H. Morris

June 24th, 2008 by Kim Woodworth

Don H. Morris in February 2007 Don H. Morris is our website coordinator and has done a fantastic job. Don was kind enough to get this interview back to me in less than twenty-four hours! He is a wealth of information and heads up Techie Thursdays on the Yahoo Message Board. We are lucky to have him working and supporting NCC! I’m sure you will be as fascinated with Don’s story as I was, enjoy!

What sustains you personally?

My faith, my wife, my family and my friends. And, believe me, i need a lot of support. ;-)

Who are your supports?

My wife, Nan, my church family, and the New Coach Connection list, especially my fellow Connectors. Nan and I have been married just over two and half years. You can see our wedding pictures here. I also love my dog, an Akita named Reno. You can see some pictures of him from last year’s Christmas party here.

We all have down days. How do you self-motivate?

I like to read poetry, especially the Psalms or some of my own writings from many years ago. I also give myself permission to feel the sadness, and not try to avoid it. Sometimes I give in and avoid feelings by eating junk food and watching TV–I love the Sci-Fi channel, National Geographic, and Animal Planet. Another thing I do when I’m down is surf the Internet. I especially like to find and experiment with new PHP scripts and work on my various websites. I’ve been working hard on getting an image gallery to work the way I want it to for my new ClickBank Info Products eStore:

Can you share a client’s “Ah-ha” moment that impacted you personally?
I love to use imagery and metaphor in coaching. On one occasion I was talking to a client about her fear of marketing her services, and asked her to imagine jumping in a very large and deep lake and sinking down under the water. I asked her to report her feelings. We were both surprised at her answers–she was afraid of disappearing, of going out of existence. We explored those feelings and other times she had felt that way; she was able to report several other experiences where she felt that fear. I ended by asking her to imagine jumping into the deep water again, but this time with scuba gear, an air tank, and a line attached to the boat. Jumping in over our heads is a lot different if we are prepared.
In the same vein, can you share a story that tickled both you and your client?
I love to laugh,and I often use humor in coaching. One thing I do is exaggerate what a client is saying, really going over the top. Remember the comedienne, maybe you know her name, who used to say, “Nobody likes me, no one’s my friend. I’m going to eat worms and die”? Ya gotta be careful with this, but it can be a lot of fun, and highly insightful.
You’ve said that a coach’s two most important tasks are marketing and coaching. I personally know many coaches-in-training that absolutely FEAR the marketing aspect of the job description. How would you address this issue?
Marketing aversion is an area I am studying right now. I have a draft of a blog post on the subject in the queue here on the NCC Blog right now that I hope to finish soon. Fear is only one reason people avoid marketing, but it is a biggie.

What I’d like everyone to know is that it is possible to identify specific reasons for not wanting to market yourself and address them. Often there are negative thought patterns, thoughts that just are not true and can be replaced with more adaptive thoughts using techniques first developed to treat clinically depressed patients (shared by Rational-Emotive Therapy and Cognitive-Behavioral therapy). I am most emphatically NOT saying that marketing aversion reaches the point of being a mental disorder for most people, although it may for some of us. Yet these same thought-stopping and thought-replacing methods can be used in all sorts of situations.

What are some pitfalls that other solo-preneurs should be on the lookout for, and how can they be avoided?

(1) Waiting to start. Some people want to wait til they get certified, til they get their website up, til they’ve had enough experience doing buddy or pro bono coaching, or til ________ (fill in the blank). It’s a smokescreen. Get your training. Get your website up (and get help doing that if you need it). Do lots of buddy coaching and study groups, it’s a great way to hone your skills. But quit using these activities as an excuse not to launch your practice.

(2) Trying to get it “just right.” Don’t get me wrong, I’m all for excellence. It’s striving for perfection that will drive you crazy. Let go of the quest. Learn the mystery of being “good enough.” That is why setting a standard in advance is an essential step in solving a problem. How will you know when you’ve done what you set out to do? How do you know when to quit?

What would you say is the one most important thing you’ve learned being an entrepreneur?

I cannot honestly call myself an entrepreneur, since I am not actively coaching at this time. But the one most important thing I’ve learned is that being in private practice as a coach is being a small business owner. You’ve got to treat it like a business, not a hobby. It’d be great just to let someone else do all the marketing and you just come in and do the coaching (or would it? How do you know that?), but that’s not how it works. If you set up some systems it can be done, and a lot more easily than you fear.

How did you first learn about the field of coaching?

I was working as an adjustment counselor for the Alliance for the Blind and visually Impaired in Memphis, Tennessee. Some clients who had recently lost their sight needed support through that crisis. A few (10-15%) develop clinical depression or anxiety. But when the crisis was past and the depression worked through, what my clients needed was to move on with their lives,learning to do the things they need to do in new ways. I heard about lifeskills training and my research led me to coaching, which I incorporated into my adjustment counseling(see Three Faces of Adjustment Counseling). When that job ended I started coaching in a private practice.

How did you get started in coaching? Was it a conscious decision or was it a “next step” process?
I had a chance to develop some approaches while i was working as an adjustment counselor. but when I decided to try it on my own I set up all the systems–business cards, second phone line, coaching agreement, all that. But what I have never successfully accomplished is developing a client pipeline or marketing system. I think this is the biggest challenge for lots of coaches as well.
Do you have a VA? If so, at what point in your practice did you hire her/him?
No, but I often wish I did. ;-) My advice: get a VA sooner rather than later.

Well, in a way, i do. Nan just read this draft, and found a dozen typos. I can get her to do that for me when writing something important. And I count on Diana Lindstrom, one of the NCC Connectors, to help me proofread the NCC website.

What have you discovered to be great time savers?
Establishing clear systems for your day-to-day tasks, and following the system. Spend some time making some good decisions about what you need to do and when, and then don’t agonize over every little decision that comes up. This will mean NOT doing some of the things you’d do if you don’t have a plan in place.
Time wasters?
Trying to be perfect. Attending to the urgent demands on your time, like answering all your email, without prioritizing.

You have chronicled your reactions to getting shot in the knee by an attempted home invader last year on the New Coach Connection list. Can your give an update on your recovery?

I am doing very well. I walk without a limp, for which I am grateful. I finally had the slug removed a few months ago, and the pain has been much less (I’m not taking acetominophen every day any more–YAY!) Dr. Whittle (I still crack up about her name) delivered the slug to the police for possible forensic testing, but I haven’t heard anything about that. The intruder was never caught. Now that we have Reno Nan and I feel much safer. He has been a blessing in many ways. ;-) (I have to remember that when I get up at 6:00 A.M. to take him out.)

Also, I’m curious about how you get so much done (you do have a strong presence on the Web) with the challenges of vision loss (see Dealing with Vision Loss: My Story for more about that). Since I’m interested I’m sure many of our readers are as well. Please share as much or as little as you’re comfortable with.

I’m really not sure what to say. My vision has had a huge impact on my life. I have never driven a car. I sometimes wonder what kind I’d have if I could drive. Maybe a pickup truck or a little sporty car like my brother’s 1967 Mustang that he wrecked back in 1974. I can no longer read print books. When I have access to a CCTV reading machine I can use that, but I don’t have one at home (see some models here). So I do most of my reading online. I use ReadPlease, a text-to-speech reader, to read long passages out loud, and I use Desktop Zoom, a screen enlarging program, for most things. I can’t read the computer screen without these aids. It takes me 2-10 times longer to do things online than it does for most other people (for example, i have spent more time proofreading this than writing it, and I KNOW I have left typos in).

Perhaps the thing that attracted me most to coaching is that most of it is done virtually. I miss so much from not seeing facial expressions and body language when I am talking to someone in person, but we are equal over the phone or via e-mail. I have learned to listen for subtle changes in speech as a substitute for seeing facial expressions, so I am actually ahead of the game in that respect. I have trouble dialing numbers, but I can do it. ;-) Using the special keys for various functions on bridge lines on teleclasses is another challenge for me.
I am fortunate to have some usable vision. Many of my friends and colleagues are completely blind. I would have just as much trouble adjusting to that as any of you who are fully sighted, except of course I wouldn’t have to give up driving (that’s the toughest adjustment for a newly blinded person). I do walk around the neighborhood, but even then I have to be careful about the traffic.

But mostly I don’t think about it. I just do what I have to do, the best way I can. I know many people with other challenges. I would hate to be deaf, for instance (although I do have significant hearing loss; that often accompanies some forms of vision loss). And I’d hate to need a wheelchair. But people survive and even thrive with all sorts of physical challenges. I am no different from anyone else in that regard. Save your pity (and your admiration, which is only pity in reverse) for someone who needs it.

Kim Woodworth Kim Woodworth, M.A, is a Parent Coach working specifically with parents and the unique issues they face. Do you want to have more energy for yourself, your spouse, and your children; and to experience fulfillment in your role as a parent? Contact Kim to discuss the possibilities. http://www.ourcasa.com/


Posted in Authors, Kim Woodworth, Mentor Coach Interviews, Uncategorized | No Comments »

3 Proven Marketing Techniques for Coaches (Part 2)

June 23rd, 2008 by Gail Sussman Miller

This is Part 2 of a 3-part series on my 3 favorite and most effective marketing methods. This month is about public speaking, THE way to attract new clients, invitations to new speaking opportunities, media placements, joint ventures, you name it! Click here to read Part 1 of this series about defining your WHO and WHAT. 

TECHNIQUE #2 – Public Speaking

This is the primary marketing method I use to get new clients, used in combination with an invitation to join me in a private complimentary telephone consultation. (This will be the subject of Part 3 of this series in July.)

By making it known who I work with and what results I deliver for them, I am invited to speak to rooms filled with my target audience. What could be better?! (See Part 1 of this article series on the importance of defining your WHO and WHAT.) 

Speaking to an audience of your target market on issues that are unique to them greatly increases the odds of attracting new clients that are a good fit. And the easy thing is you can select your topic from the issues your target audience faces, of which you are very familiar and have some real and perceived expertise, and for which you deliver solutions.

Speaking is the best marketing method because people experience you, learn to like and trust you and they get an idea of what to expect if they work with you. Speaking lets you reach more people with less effort.

Tips to make speaking easier and more effective.
  • Is the thought of public speaking is a scary to you? A key to overcoming fear of public speaking, shared by many (second for some to the fear of death), is to find your natural speaking style and to leverage situations in which you already speak well and have fun, even if it’s one-to-one. For many of us, letting go of preconceived rules and ideas about what speaking means is easier if you replace the word and behavior of “speaking” with the mindset and action of teaching or coaching!
  • Make your speaking coach-like, interactive and comfortable for you and your audience by using provocative questions, exercises, conversations in pairs, or whatever you might do if you were working with each person as a client.
  • I encourage you to speak on a topic you know in your sleep; something that you typically teach almost every client that matches your audience.
  • Leverage what you do well 1:1 with clients and simply do it in front of a group.
  • It is critical to make an offer to your audience giving them a call to action before they leave the room. A clipboard with a sign up for 4-6 complimentary consultations is what brings me a new client nearly every time I speak. In addition, offer a free report or article or worksheet and gather their emails or business cards so you can grow your relationship with your audience. (We’ll discuss the complimentary consultation in Part 3 of this article series. Tune in at the end of July to learn what this critical meeting is, how to conduct it, and how it can lead to sales.)
TAKE ACTION!
Consider that any time you open your mouth to talk, ask questions and offer solutions, you are speaking! Practice speaking and getting comfortable presenting your thoughts by setting out an agenda for an upcoming phone or in-person meeting. Plan to make 3 or 4 points about the outcomes you deliver as you help someone solve a problem. During the conversation, make an offer and engage them in taking a next step with you. Now, how can you take your message out on the road to a larger audience in your target market?

Gail Sussman Miller of Inspired Choice, teaches women solopreneurs and small business owners how to love marketing obstacles and overcome them with ease. Gail offers a 6-week telephone workshop, “How to Love Speaking,” that helps you overcome discomfort or fear of speaking, find your best content, preparation, and delivery style, and design a flow from speaking to sales. Check out the next round starting July 10th at www.howtolovespeaking.com and get a free taste with “Find Your Speaking Audience by Knowing Your WHO and WHAT on June 26th.

Posted in The Business of Coaching, The Marketing of Coaching | No Comments »

Eight Steps to an E-Book

June 17th, 2008 by Janet Slack

E-books are one of the valuable products that many coaches produce to help build their coaching business.  Small e-books can be a give-away that you use for visibility and list building.  Larger e-books can be a source of passive income.  Many coaches don’t write an e-book because it looks like such a big task.  Try this step-by-step guide to getting your e-book ready to go.

1. Research the needs of your niche.  You need to know that what you write about will matter to your audience.  Spend some time finding out the problems encountered in your niche and write your book to solve one of the most important issues.  Make sure that you write a one or two sentence statement about the purpose of the book in order to guide your writing.

2. Title your e-book carefully.  There are several points to consider in choosing your title.  You want it to be catchy and at the same time be clear about your subject matter.  This is often accomplished through the use of sub-titles.  I titled my recent e-book Mind Your Own Biz (for the catchiness) and used the sub-title “Discover the Secrets to Creating a Successful Coaching Business” (to be very clear about the purpose).  Finally, think about the use of keywords in your title.  It is great if you can make sure the book title comes up when your target market does a Google search. 

3. Write an outline. You may think this sounds like high school English class, but there is no other way to collect your thoughts completely and make them into a document that flows smoothly.  The outline can be as simple as listing the important topics to cover or as complete as writing out a table of contents.  I usually list all the general points that need to be covered and then make subpoints for each thought I have related to the main point.

4.  Write the e-book.  One great way to make this happen is to schedule writing time into your calendar using ink.  If you have an outline, it doesn’t matter what part of the e-book you write first; write whatever appeals to you when your writing appointment time arrives.  As a coach, you know that it helps to break down any big project into small, doable steps and your outline helps you do that.  When you begin to write, don’t worry about whether it is good writing - just try to get your thoughts down.  Some days you will not feel like writing new material and you can use those days to polish portions of the book that you have already written.  Don’t spend too much time agonizing over word choice and sentence structure because the best e-books read as though the writer was speaking to you.  Write what you would say to your client about the subject.  The final part of writing is to add any transitions you need between sections to help the book flow more smoothly.

5.  Edit the book.  You want to make sure that the book says clearly what you are trying to say and that you are using reasonable language to do so. I highly recommend you find someone to do the editing for you because a fresh set of eyes will do a better job of evaluating your writing.  Ask a friend, find an English teacher, or hire an editor to do this work.  You need someone who is expert in the language.  Your editor will look at punctuation, grammar, word choice and meaning and is far superior to the grammar-check on your word processor. 

6. Format the book.  This is when you look at how the book is laid out on the pages, making it look clear and easily readable.  For an e-book, you want to make sure there is lots of white space on each page.  Choose your font and be consistent with it throughout the entire book, varying only the size for headings and titles.  Look at where each page ends since you may want to make sure that a paragraph is not split into two pieces on different pages.  If your e-book is more than about 20-25 pages, you will want to add a table of contents.  This is done after formatting to make sure you have accurate page numbers.

7. Design a book cover.  You will want a great looking book cover for your e-book especially if you are selling it because many sales are made by the cover.  It is very important to tie the look of your cover to your company branding so the best option is to use a graphic designer to do this job.  If you absolutely cannot afford to hire a designer then you can buy one of the software programs that generate book covers.  The downside here is that these programs have been used many times and your book will not look as distinctive as is possible with a designer.  Some e-book cover resources are Cover Factory, E-cover Generator and Absolute Covers.  You should expect to pay between $50 and $100 for the software and $100-$150 for a designer.

8.  Convert the book to PDF format.  No matter what software you use to write your book, your last step is to convert the file to the format called PDF.  This is a universally used file format that can be read by any computer.  PDF format also protects your work so that it is not so easily copied. There are many programs that convert documents to PDF format at a range of prices.  Free programs often work well if you have a little technology savvy.  PDF995 has a limited free version of their software which is ad supported.  Their suite version costs $29.95 and does not include ads.  Adobe Acrobat is the original document converter and is the undisputed leader despite a hefty price of about $400.  NitroPDF is very similar and costs only $99.

There is the eight step plan for creating your e-book.  Don’t let the size of the project stop you - just take it one step at a tme.  An e-book can help tremendously with your coaching business development.  Get started soon!

About the Author - Janet Slack of Life Adventure Coaching is a specialist in helping new coaches, therapists and consultants create the thriving business of their dreams.  Sign up for her free weekly business tips for coaches at www.biztipsforcoaches.com.

 

Posted in Janet Slack, The Business of Coaching | 1 Comment »

Procrastination

June 11th, 2008 by Kim Woodworth

As I was getting ready for bed I checked my calendar for tomorrow and it hit me!  My blog post is due today!  Argh!

So, I hurried to my computer where I began to research procrastination.  It seems that for the last several weeks I’ve been suffering from this ailment.

From Wikipedia, the free encyclopedia:

Procrastination is a type of behavior which is characterized by deferment of actions or tasks to a later time. Psychologists often cite procrastination as a mechanism for coping with the anxiety associated with starting or completing any task or decision.

Apparently, there are two psychological causes of procrastination at work and are related to anxiety and not laziness.  One category has to do with things that are too small to worry about – tasks that cause interruption in a process flow.  The other category is comprised of things that are too big to control – things that may be feared.

Procrastination can also become habitual – individuals begin assuming many tasks to be completed are too great when they are actually rather manageable.

How this relates to my life today is that my husband is considering a job offer in Denver (we live in San Diego).  My mind is distracted from working on my coaching business as well as my Parent Coaching Certification course work.  I’m happy perform daily tasks but any investment in the future seems uncertain and, ultimately, unmanageable (fear).

Now that I’m blogging about this I feel a sense of relief.  I see what I’m doing and I can choose to change my reaction.   Fear is best confronted, not avoided.

Kim WoodworthKim Woodworth, M.A, is a Parent Coach working specifically with parents and the unique issues they face. Do you want to have more energy for yourself, your spouse, and your children; and to experience fulfillment in your role as a parent? Contact Kim to discuss the possibilities. http://www.ourcasa.com/

Posted in Blogs and Sites of Interest, Kim Woodworth | No Comments »

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