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In branding-me-branding-you, I spoke about the importance of the Message – Media – Market (Match).
In 15-reasons-to-niche, I followed this up with the importance of really knowing your target market (niche)
Today, I want to expand on what it means to manage a congruent coaching business and why that is so important.
When I visit many coaching...
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Want prospects to sit up and take notice? Want to attract the attention of strategic partners? Because if it’s not happening for you already, maybe “your brand” is too one-dimensional – based on “You” or “What You Do” – whereas the marketplace is demanding it to be more three-dimensional. Let me explain.
(1) How many...
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1# Get Attention
The bigger the group of people you go after, the harder it is to:
A) connect with their specific needs, desires and problems
B) stand out from the rest of your competitors who are also grappling for that group’s attention
C) reach them
The odds of dominating a niche & being chosen by a client are...
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Ok as you read through this article, I want you to start singing “knowing me, knowing you” (by Abba) to yourself, as it will better help you get the gist of what I’m about to say. Got it. Let’s go …
Working Within “a Vacuum”
Most coaches + consultants when starting out in business are working...
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