Author Archive

Considering using an electronic newsletter (ezine) to keep in front of your clients and prospects? Well, welcome to the digital age! What you may not realize is that the ezine is more than just a newsletter sent by email. There’s a whole suite of best practices that will set you up to have the...
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One of the biggest reasons people fail to start a newsletter or to send it out consistently and on time is that they don’t plan their newsletter year.  Take Frances, for instance. Frances intends to send her email newsletter (ezine) on the 15th of EVERY month. The fretting commences around the 12th. What am I...
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Just about EVERY marketing coach/guru/expert will tell you that public speaking is the gold star of marketing. If you speak regularly in front of groups, you get the gold star. You win. You go to the head of the class. Yes, most definitely! AND… Ya gotta have a newsletter when you speak! If you don’t, you...
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It can seem counterintuitive to increase your marketing efforts when the economy is weak. The tendency is to want to pull back. After all, it can be a time of belt-tightening, not only for your prospective clients but possibly for you, as well. Here are five reasons why now, with home foreclosures inching higher and...
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As promised last month, here are some specific tips for improving the effectiveness of your ezine and other email marketing, based on the recent report by Mailer Mailer, LLC, which publishes trends and statistics on email marketing twice a year. 0 I like This
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The latest report on email marketing statistics just arrived in my inbox from MailerMailer LLC, an email service provider that publishes this report twice a year. Below are some of the more interesting trends. Compare them to your ezine stats to see how you’re stacking up. And for those of you who don’t have an...
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While it may be true that a picture speaks a thousand words, the written word has a power all its own. Seeing something in print-electronic or hardcopy-tends to make it more credible and helps establish the author as an expert. That’s why using articles to market your coaching business is such a good idea. Here...
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Referrals are one of the most important sources of new clients for coaches. Yet how to get them can seem like something of a mystery. Here are some tips for using a print newsletter as a super-tool to develop your referral sources. Discover Where Your Ideal Clients Gather Where do the people who could benefit from...
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