Author Archives: Linda Claire Puig

Nine Things You Need to Start (and Succeed with) an Ezine

Posted on January 21, 2009 by Linda Claire Puig

Considering using an electronic newsletter (ezine) to keep in front of your clients and prospects? Well, welcome to the digital age! What you may not realize is that the ezine is more than just a newsletter sent by email. There’s … Continue reading →

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Are You Using This No. 1 Newsletter Success Tool?

Posted on January 14, 2009 by Linda Claire Puig

One of the biggest reasons people fail to start a newsletter or to send it out consistently and on time is that they don’t plan their newsletter year.  Take Frances, for instance. Frances intends to send her email newsletter (ezine) … Continue reading →

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Newsletters and Public Speaking: Why Are They the Perfect Couple?

Posted on October 15, 2008 by Linda Claire Puig

Just about EVERY marketing coach/guru/expert will tell you that public speaking is the gold star of marketing. If you speak regularly in front of groups, you get the gold star. You win. You go to the head of the class. … Continue reading →

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Marketing In a Weak Economy: Why Now Is the Time to Step Up, Not Pull Back

Posted on April 16, 2008 by Linda Claire Puig

It can seem counterintuitive to increase your marketing efforts when the economy is weak. The tendency is to want to pull back. After all, it can be a time of belt-tightening, not only for your prospective clients but possibly for … Continue reading →

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