Author Archives: Linda Claire Puig

Nine Things You Need to Start (and Succeed with) an Ezine

Posted on January 21, 2009 by Linda Claire Puig

Considering using an electronic newsletter (ezine) to keep in front of your clients and prospects? Well, welcome to the digital age! What you may not realize is that the ezine is more than just a newsletter sent by email. There’s … Continue reading →

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Are You Using This No. 1 Newsletter Success Tool?

Posted on January 14, 2009 by Linda Claire Puig

One of the biggest reasons people fail to start a newsletter or to send it out consistently and on time is that they don’t plan their newsletter year.  Take Frances, for instance. Frances intends to send her email newsletter (ezine) … Continue reading →

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Newsletters and Public Speaking: Why Are They the Perfect Couple?

Posted on October 15, 2008 by Linda Claire Puig

Just about EVERY marketing coach/guru/expert will tell you that public speaking is the gold star of marketing. If you speak regularly in front of groups, you get the gold star. You win. You go to the head of the class. … Continue reading →

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Marketing In a Weak Economy: Why Now Is the Time to Step Up, Not Pull Back

Posted on April 16, 2008 by Linda Claire Puig

It can seem counterintuitive to increase your marketing efforts when the economy is weak. The tendency is to want to pull back. After all, it can be a time of belt-tightening, not only for your prospective clients but possibly for … Continue reading →

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Email Marketing Statistics and Tips

Posted on April 9, 2008 by Linda Claire Puig

As promised last month, here are some specific tips for improving the effectiveness of your ezine and other email marketing, based on the recent report by Mailer Mailer, LLC, which publishes trends and statistics on email marketing twice a year. … Continue reading →

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Hot Off the Press: New Email Marketing Metrics Report

Posted on March 12, 2008 by Linda Claire Puig

The latest report on email marketing statistics just arrived in my inbox from MailerMailer LLC, an email service provider that publishes this report twice a year. Below are some of the more interesting trends. Compare them to your ezine stats … Continue reading →

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10 Ways to Get Great Marketing Mileage from Your Articles

Posted on February 20, 2008 by Linda Claire Puig

While it may be true that a picture speaks a thousand words, the written word has a power all its own. Seeing something in print-electronic or hardcopy-tends to make it more credible and helps establish the author as an expert. … Continue reading →

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Attracting Referrals: Here’s One Super Tool

Posted on February 13, 2008 by Linda Claire Puig

Referrals are one of the most important sources of new clients for coaches. Yet how to get them can seem like something of a mystery. Here are some tips for using a print newsletter as a super-tool to develop your … Continue reading →

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