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Author Archives: Linda Claire Puig
Nine Things You Need to Start (and Succeed with) an Ezine
Considering using an electronic newsletter (ezine) to keep in front of your clients and prospects? Well, welcome to the digital age! What you may not realize is that the ezine is more than just a newsletter sent by email. There’s … Continue reading
Posted in Business Systems, Technology
Tagged business building, Marketing Strategies, newsletters
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Are You Using This No. 1 Newsletter Success Tool?
One of the biggest reasons people fail to start a newsletter or to send it out consistently and on time is that they don’t plan their newsletter year. Take Frances, for instance. Frances intends to send her email newsletter (ezine) … Continue reading
Posted in Business Systems
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Newsletters and Public Speaking: Why Are They the Perfect Couple?
Just about EVERY marketing coach/guru/expert will tell you that public speaking is the gold star of marketing. If you speak regularly in front of groups, you get the gold star. You win. You go to the head of the class. … Continue reading
Marketing In a Weak Economy: Why Now Is the Time to Step Up, Not Pull Back
It can seem counterintuitive to increase your marketing efforts when the economy is weak. The tendency is to want to pull back. After all, it can be a time of belt-tightening, not only for your prospective clients but possibly for … Continue reading
Posted in How To...
Tagged clients, Coaches, slow economy, The Marketing of Coaching
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Email Marketing Statistics and Tips
As promised last month, here are some specific tips for improving the effectiveness of your ezine and other email marketing, based on the recent report by Mailer Mailer, LLC, which publishes trends and statistics on email marketing twice a year. … Continue reading
Hot Off the Press: New Email Marketing Metrics Report
The latest report on email marketing statistics just arrived in my inbox from MailerMailer LLC, an email service provider that publishes this report twice a year. Below are some of the more interesting trends. Compare them to your ezine stats … Continue reading
Posted in Business Systems, Coaching Methods, Potpourri, Technology
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10 Ways to Get Great Marketing Mileage from Your Articles
While it may be true that a picture speaks a thousand words, the written word has a power all its own. Seeing something in print-electronic or hardcopy-tends to make it more credible and helps establish the author as an expert. … Continue reading
Posted in Business Systems, How To...
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Attracting Referrals: Here’s One Super Tool
Referrals are one of the most important sources of new clients for coaches. Yet how to get them can seem like something of a mystery. Here are some tips for using a print newsletter as a super-tool to develop your … Continue reading
Posted in Business Systems, How To...
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