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Author Archives: Kenn Schroder
5 Keys to Getting Email Addresses and Growing Your List
Coaches struggle to grow their list and a big part of that is the invitation to get on the list. On many coaching websites, you will see an invitation, “Join my newsletter” along with a form. This is hardly motivating … Continue reading
Posted in Marketing Strategies, Technology
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3 Do-Before-Building Basics for Maximum Website Attraction
Got a site up that isn’t getting much action? Do you have visitors coming that just seem to go away and not get on your list, and not sign up for a program, and not call you for coaching? That … Continue reading
Posted in Technology
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10 Blog Steps to Get Clients from Search Engines
Here’s an example of how to write a blog entry to lead potential clients to you from search engines. Think about a challenge your client faces from their perspective. ex: A parent’s child suddenly gets poor grades in school Think … Continue reading
Posted in Technology
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2 Website Notes on this 6-Figure Coaching Business Checklist
I recently spoke with Renée Hasseldine (founder of CoachNetwork) about coaching websites for earning a six-figure income. We discussed many of the key components: building a list, giveaways, service offerings, and such. But what I want to comment on is … Continue reading
Posted in Technology
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How to Back-Up Your Website (Protect Your Marketing)
Protect your marketing. You should back your website on some regular basis, especially if you’re continually adding content. Why? Websites can get hacked. I have heard it. Hosting companies can goof-up. I’ve been there. You and/or your designer can goof-up. … Continue reading
Posted in Technology
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Coaching Mini-Sites for Making Money
Blogs and business websites are great for building credibility, for getting search engine traffic, and for having central hub for your coaching business. And when done well, they can be very compelling for getting prospective clients and making money. However, … Continue reading
Posted in Technology
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A Snack in My Office and How it Fits into Marketing
I’m in the middle of enhancing my Autoresponder Series component of my website program and I’m due for some eats. (you may need to enable images if you’re getting this by email) Noteworthy: That is rose hips tea. I’m exploring … Continue reading
Posted in Technology
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Getting Prospects to Your Website (Traffic)
How many people came to your website each month over the last three months? Where did they come from? No idea? None? There are typically two culprits causing your lack of traffic: Culprit #1 – You have no visibility strategies. … Continue reading
Posted in Technology
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8 Web Writing Tips
Three stumbling blocks many first-time website owners face are: The discovery that a website, for it to be effective, requires writing. The Web is read differently than books, manuals or other print mediums, and therefore requires a different style. Umm, … Continue reading
Posted in How To...
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How a Blogging KIT Beats a Newsletter KIT for Building Your Expert Coach Status
A KIT is your Keep-In-Touch strategy. The better (frequent, consistent, and valuable) you keep in touch, the better you grow your image as an expert coach (clients gravitate toward experts!). Many coaches struggle to implement their newsletter KIT on a … Continue reading
Increase Website Visits: 2 Compelling Titles Deconstructed
Something that always fascinated me was how to title things. Titling things well is a huge piece of your marketing because it gets attention and gets your people thinking about their goals – one of your key skills as a … Continue reading
Posted in Potpourri
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Leveraging The Web – Blog to an Ebook – My Free Ebook
This is both a good-idea article and an I-wonder-what-you-think article. If you haven’t learned, it’s a great idea to make your efforts do double and triple time. For example, record live interviews for your group coaching class and then package … Continue reading
Posted in Coaching Resources
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Coaching BlogSites, Websites, Blogs, Website Systems
A Blog is used to provide commentary or news on a particular subject. They could be the business founder’s advice to customers as well as news. It could be some backpacker’s journal across Asia. Many coaches use this to publish … Continue reading
Handy and Brandy for a Better Coaching Site
They say God is in the details. Recently, I heard someone say the devil is in the details. Interesting, I thought. I’ve also heard, “It’s all in the details.” Hmmm … well, here are two great details; one handy, and … Continue reading
Posted in How To...
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A Before-You-Build Key To Business/Online Success Most Coaches Don’t Do
Happy 2010, and I hope your holidays were joyous. I also hope you’re taking advantage of that turn-of-the-year gusto. In this post, I’m going to make a serious and important recommendation that can make big things happen for your coaching … Continue reading
Posted in Coaching Methods
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