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Three stumbling blocks many first-time website owners face are:
The discovery that a website, for it to be effective, requires writing.
The Web is read differently than books, manuals or other print mediums, and therefore requires a different style.
Umm, I’m not a good writer.
With that, lots of people struggle to write for their site....
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A KIT is your Keep-In-Touch strategy. The better (frequent, consistent, and valuable) you keep in touch, the better you grow your image as an expert coach (clients gravitate toward experts!).
Many coaches struggle to implement their newsletter KIT on a consistent basis because it’s a lot of work.
Newsletters are associated with a big production including...
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Something that always fascinated me was how to title things. Titling things well is a huge piece of your marketing because it gets attention and gets your people thinking about their goals – one of your key skills as a coach!
Three of my favorite components to good titles are:
Mystery Element (5 of this, how...
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This is both a good-idea article and an I-wonder-what-you-think article.
If you haven’t learned, it’s a great idea to make your efforts do double and triple time.
For example, record live interviews for your group coaching class and then package those recordings into a set of 10 and sell it on a specific topic.
Or, in the...
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A Blog is used to provide commentary or news on a particular subject. They could be the business founder’s advice to customers as well as news. It could be some backpacker’s journal across Asia. Many coaches use this to publish content quickly.
A Coaching Blog is great because:
You can let who you are ...
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They say God is in the details.
Recently, I heard someone say the devil is in the details. Interesting, I thought.
I’ve also heard, “It’s all in the details.”
Hmmm … well, here are two great details; one handy, and one brandy (branding).
Handy —> The Shortlink.
In recent versions of WordPress, there’s a short link button. Great for...
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Happy 2010, and I hope your holidays were joyous.
I also hope you’re taking advantage of that turn-of-the-year gusto.
In this post, I’m going to make a serious and important recommendation that can make big things happen for your coaching business this year.
In 2009, I spoke with a lot of coaches looking for website help. I...
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Here are five common ways coaches get their website built – the pros and cons, and some tips.
1. Use an automated site-builder
An automated site-builder is an online service that takes you through a few steps where you choose some images, select some colors, and enter in some text and Voila – a website!
Pro: they...
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Three Visual Cues
1. Buttons - Use buttons on your website to cue people where to go next. Make buttons look like buttons which are usually rounded, beveled (look 3D-ish) and have a drop-shadow.
It’s also good to include text links in addition to these buttons for the visually impaired, low-tech browsers, and search engine...
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As a new coach it’s time to grow your business, get noticed, and get clients.
To get seen, there’s your website that needs traffic and to gain clients you’ll need build your credibility as a coach.
Let’s give you a starter article to write to do both: bring traffic and build credibility.
First, the key to building...
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Well, they actually can work … if working meant that you spend virtually no money and waste a lot of hours and end up with a website you would be embarrassed to send people to. These overnight-site builders are great for accomplishing that goal – you say, “I have a website!”
But for attracting clients,...
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You may have seen articles, books and other writings on losing weight, or growing a business, etc. All good stuff. But as self-improvement grows and we further ourselves into an age where we can access lots of information easily(internet), much of the writings out there age fast and give off an I’ve-already-seen-that-before feel.
For example,
A...
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You want clients to see you as the coach to hire. To do this, you want your clients to see you as a very, very, very, very, very good solution to helping them overcome their challenges and helping them attain their deepest desires.
Here are 10 home page attractors to get them to see you...
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Noisy, ugly, confusing pages scare people away. Easy to read and use pages keep people longer.
Ever seen a page with more links than sand in the Sahara? And to make it worse, have you seen such a page with multi-colored super-bright links that make the page look like Lite-Brite?
Unusable and scary!
Two basic guidelines to...
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2 Key to Compelling Website Content: being specific and immediately valuable.
In the Neil Fiore’s book, “The Now Habit,” he explains that immediate rewards are very powerful for motivating people to getting started on their work. For me, taking a 15 minute break and eating a banana after a block of work is more motivating...
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