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Seems like I get at least ten emails a day offering to show me how to create coaching products. There’s certainly no shortage of help on the topic! But what if you don’t want to create products, for whatever reason?
The obvious answer is to let someone else create the products; just become their affiliate....
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Ever have one of those days — or weeks — where you feel like you’re beating your head against a brick wall? Nothing goes the way you plan; projects crash and burn; even the simplest of tasks turns into a maze of road blocks and speed bumps.
You know you need to get a grip,...
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I have a confession: I’m one of those weird people who actually enjoys doing market research. So when a client emailed recently with a question about keywords and market research, the ideas bubbled over into a blog post:
“Do you have any tips for narrowing searches with keywords when doing market research?”
Think of what your...
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I have a friend who is a smart, savvy businesswoman. She runs a successful business, is raising two teenagers as a single parent, and has overcome her share of life’s challenges along the way.
She’s a take-charge kind of gal. I’ve seen her in action; she’s pretty unstoppable.
Except when it comes to making “less-than-life-altering” decisions.
On...
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One of the things that NCC Founder Candye Hinton wanted for the NCC community was to make sure this was a place where members could feel safe to promote their products and services. A successful business requires successful marketing, and marketing, like any skill, takes some practice. That’s why we don’t just allow promotions...
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This is the second in a series of two posts on avoiding some of the more common coaching business mistakes. Read the first post here.
6. Over-optimism — Expecting your business to do better than reasonably possible given the available resources (time, capitalization & materials). There’s a certain naivete among first-time business owners...
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Hosting a live teleclass can be a great way to build your list (if it’s a free event) or generate some cashflow (if it’s a paid event).
Let’s say you send out an announcement to 1000 people on your mailing list, and 10% of them click through to your website to read the promotion page;...
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What are the most common (and avoidable) fatal business mistakes that coaches tend to make?
1. Lack of focus – Your most precious resource is your attention. Doing one thing well is an enormous challenge; tackling three or four things at once is a recipe for mediocrity.
Carefully sort through your marketing options before you...
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It’s October, which means everybody and her brother is all up in your inbox with end-of-year promotions. I spent most of last Sunday overhauling my Outlook inbox using Michael Linenberger’s book, Total Workday Control, and found myself sifting through a bunch of promotional emails, some great (they went into my Swipe file) and some...
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A sampling of recent articles, press releases and news items on the coaching profession:
PCAM announces their fifth annual conference
Battle Creek Enquirer, MI- Aug 15
“The coaching profession continues to blossom here in Michigan as well as globally. With over 100 member coaches in our state, the Professional Coaches …
New Research Reveals Increased Credibility and Positive...
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Recently, I had the pleasure of being interviewed by Simon Allard on one of my favorite subjects: Marketing a coaching business (specifically, sales funnels and multiple streams of income). Listen to the interview for free here.
I thought I’d outline some of the tips we discussed here on the blog, only instead of doing the...
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Why don’t you have more coaching products?
For some, the question might even be, “Why don’t you have *ANY* coaching products?!”
C’mon now, tell the truth. How long have you been thinking about writing that ebook? How often have you gazed with envy at someone else’s long list of audio programs, complete with sparkling little CD...
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A sampling of recent articles, press releases and news items on the coaching profession:
Dos and Don’ts of Health Coaching
Human Resource Executive Online, PA - May 1, 2008
And perhaps the biggest must do in any health-coaching program is to celebrate the successes along the way. Your employees will be excited to hear how the …
Coaching: the good,...
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I hear from a lot of coaches that they’re overwhelmed by all the advice and information available on marketing. Most coaches actually know quite a bit about the subject of marketing – they just don’t know where to begin or how to tell if they’re on the right track.
How do you know if you’re...
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A sampling of recent articles, press releases and news items on the coaching profession:
Overcoming the negative voice in your head
Vail Daily News, CO – Apr 12, 2008
Each time he looked at it, he would remember the power he has to stop his Saboteur from running his life. Coaching Challenge: Write a paragraph describing...
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