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Author Archives: Kathy Mallary
3 Ways to Grow Your Coaching Biz Without Products
Seems like I get at least ten emails a day offering to show me how to create coaching products. There’s certainly no shortage of help on the topic! But what if you don’t want to create products, for whatever reason? … Continue reading
Coaching Biz 911: Getting a Grip on Yourself
Ever have one of those days — or weeks — where you feel like you’re beating your head against a brick wall? Nothing goes the way you plan; projects crash and burn; even the simplest of tasks turns into a … Continue reading
Tips for Keywords and Market Research
I have a confession: I’m one of those weird people who actually enjoys doing market research. So when a client emailed recently with a question about keywords and market research, the ideas bubbled over into a blog post: “Do you … Continue reading
Tagged Kathy Mallary, keyword, market research
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How to Make Good Decisions Quickly
I have a friend who is a smart, savvy businesswoman. She runs a successful business, is raising two teenagers as a single parent, and has overcome her share of life’s challenges along the way. She’s a take-charge kind of gal. … Continue reading
Posted in Coaching Methods, How To...
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5 More Coaching Business Deathtraps
This is the second in a series of two posts on avoiding some of the more common coaching business mistakes. Read the first post here. 6. Over-optimism — Expecting your business to do better than reasonably possible given the available … Continue reading
3 Tips for Improving Your Next Teleclass
Hosting a live teleclass can be a great way to build your list (if it’s a free event) or generate some cashflow (if it’s a paid event). Let’s say you send out an announcement to 1000 people on your mailing … Continue reading
5 Coaching Business Deathtraps
What are the most common (and avoidable) fatal business mistakes that coaches tend to make? 1. Lack of focus – Your most precious resource is your attention. Doing one thing well is an enormous challenge; tackling three or four things … Continue reading
Posted in How To...
Tagged business mistakes, Coaches, Coaching products, executive coaches, The Marketing of Coaching
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3 Easy-to-Avoid Email Marketing Goofs
It’s October, which means everybody and her brother is all up in your inbox with end-of-year promotions. I spent most of last Sunday overhauling my Outlook inbox using Michael Linenberger’s book, Total Workday Control, and found myself sifting through a … Continue reading
Coaching in the News for Aug 08
A sampling of recent articles, press releases and news items on the coaching profession: PCAM announces their fifth annual conference Battle Creek Enquirer, MI- Aug 15 “The coaching profession continues to blossom here in Michigan as well as globally. With … Continue reading
Posted in Coaching in the News
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7 Ways to Wreck Your Sales Funnel
Recently, I had the pleasure of being interviewed by Simon Allard on one of my favorite subjects: Marketing a coaching business (specifically, sales funnels and multiple streams of income). Listen to the interview for free here. I thought I’d outline … Continue reading
Posted in How To...
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5 Tips for Creating Coaching Products
Why don’t you have more coaching products? For some, the question might even be, “Why don’t you have *ANY* coaching products?!” C’mon now, tell the truth. How long have you been thinking about writing that ebook? How often have you … Continue reading
Coaching News for May
A sampling of recent articles, press releases and news items on the coaching profession: Dos and Don’ts of Health Coaching Human Resource Executive Online, PA - May 1, 2008 And perhaps the biggest must do in any health-coaching program is to celebrate … Continue reading
Get rid of marketing overwhelm once and for all
I hear from a lot of coaches that they’re overwhelmed by all the advice and information available on marketing. Most coaches actually know quite a bit about the subject of marketing – they just don’t know where to begin or … Continue reading
Coaching News for April
A sampling of recent articles, press releases and news items on the coaching profession: Overcoming the negative voice in your head Vail Daily News, CO – Apr 12, 2008 Each time he looked at it, he would remember the power … Continue reading
