Author Archives: Kathy Mallary

About Kathy Mallary

Kathy Mallary is a business development specialist who helps coaches get into high gear with both clients and cash flow so they can make a bigger difference and healthier profits. Get free resources for innovative coaching business models that expand capacity and add to the bottom line at http://www.spiritspring.com . Kathy is also the list moderator and blog coordinator for New Coach Connection.

7 Strategies for Finding and Engaging Qualified Prospects Online

Posted on March 12, 2012 by Kathy Mallary

(This article was originally posted in the IAC Voice in March 2012.) The more connected you are with qualified prospects, the more likely you are to win ideal clients. If that’s true, why is it that so many coaches struggle … Continue reading →

Posted in Marketing Strategies | 2 Comments

3 Ways to Grow Your Coaching Biz Without Products

Posted on October 2, 2009 by Kathy Mallary

Seems like I get at least ten emails a day offering to show me how to create coaching products. There’s certainly no shortage of help on the topic! But what if you don’t want to create products, for whatever reason? … Continue reading →

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Coaching Biz 911: Getting a Grip on Yourself

Posted on July 3, 2009 by Kathy Mallary

Ever have one of those days — or weeks — where you feel like you’re beating your head against a brick wall? Nothing goes the way you plan; projects crash and burn; even the simplest of tasks turns into a … Continue reading →

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Tips for Keywords and Market Research

Posted on April 4, 2009 by Kathy Mallary

I have a confession: I’m one of those weird people who actually enjoys doing market research. So when a client emailed recently with a question about keywords and market research, the ideas bubbled over into a blog post: “Do you … Continue reading →

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How to Make Good Decisions Quickly

Posted on March 7, 2009 by Kathy Mallary

I have a friend who is a smart, savvy businesswoman. She runs a successful business, is raising two teenagers as a single parent, and has overcome her share of life’s challenges along the way. She’s a take-charge kind of gal. … Continue reading →

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How to improve results when marketing to the NCC listserv

Posted on February 6, 2009 by Kathy Mallary

One of the things that NCC Founder Candye Hinton wanted for the NCC community was to make sure this was a place where members could feel safe to promote their products and services. A successful business requires successful marketing, and … Continue reading →

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5 More Coaching Business Deathtraps

Posted on December 5, 2008 by Kathy Mallary

This is the second in a series of two posts on avoiding some of the more common coaching business mistakes. Read the first post here. 6. Over-optimism — Expecting your business to do better than reasonably possible given the available … Continue reading →

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3 Tips for Improving Your Next Teleclass

Posted on November 21, 2008 by Kathy Mallary

Hosting a live teleclass can be a great way to build your list (if it’s a free event) or generate some cashflow (if it’s a paid event). Let’s say you send out an announcement to 1000 people on your mailing … Continue reading →

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5 Coaching Business Deathtraps

Posted on November 8, 2008 by Kathy Mallary

What are the most common (and avoidable) fatal business mistakes that coaches tend to make? 1. Lack of focus – Your most precious resource is your attention. Doing one thing well is an enormous challenge; tackling three or four things … Continue reading →

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3 Easy-to-Avoid Email Marketing Goofs

Posted on October 17, 2008 by Kathy Mallary

It’s October, which means everybody and her brother is all up in your inbox with end-of-year promotions. I spent most of last Sunday overhauling my Outlook inbox using Michael Linenberger’s book, Total Workday Control, and found myself sifting through a … Continue reading →

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Coaching in the News for Aug 08

Posted on August 15, 2008 by Kathy Mallary

A sampling of recent articles, press releases and news items on the coaching profession: PCAM announces their fifth annual conference Battle Creek Enquirer, MI- Aug 15 “The coaching profession continues to blossom here in Michigan as well as globally. With … Continue reading →

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7 Ways to Wreck Your Sales Funnel

Posted on August 2, 2008 by Kathy Mallary

Recently, I had the pleasure of being interviewed by Simon Allard on one of my favorite subjects: Marketing a coaching business (specifically, sales funnels and multiple streams of income). Listen to the interview for free here. I thought I’d outline … Continue reading →

Posted in How To... | 2 Comments

5 Tips for Creating Coaching Products

Posted on June 7, 2008 by Kathy Mallary

Why don’t you have more coaching products? For some, the question might even be, “Why don’t you have *ANY* coaching products?!” C’mon now, tell the truth. How long have you been thinking about writing that ebook? How often have you … Continue reading →

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Coaching News for May

Posted on May 16, 2008 by Kathy Mallary

A sampling of recent articles, press releases and news items on the coaching profession: Dos and Don’ts of Health Coaching Human Resource Executive Online, PA - May 1, 2008 And perhaps the biggest must do in any health-coaching program is to celebrate … Continue reading →

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Get rid of marketing overwhelm once and for all

Posted on May 2, 2008 by Kathy Mallary

I hear from a lot of coaches that they’re overwhelmed by all the advice and information available on marketing. Most coaches actually know quite a bit about the subject of marketing – they just don’t know where to begin or … Continue reading →

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