Author Archive

Participating in an online giveaway can be a quick way to add substantially to your email marketing list.  These promotions are very popular for that reason and should be fairly easy to find.  If you are unfamiliar with them, look the offer over carefully before deciding to join as a contributor and be aware...
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Facebook is one of the best new marketing tools for your business in decades, but it’s use as a business tool brings some connected problems.  One of the most important is the issue of privacy.  Facebook was developed as a tool for communication and relationship building among college students; it was not meant to...
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A mailing list is your most valuable asset, but it will only work in your favor if it is handled with care. It is absolutely vital that you know how to use the power of that list to its greatest potential.  Let’s go over some basics about autoresponders, the steps you need to take...
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There are new regulations for internet marketing from the Federal Trade Commission (FTC) that go into effect on December 1st. They will impact what you do in your business if you use certain types of internet marketing. If you have testimonials on your website, and I certainly hope that you DO use testimonials, you...
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Mistake 1. Not thinking like an entrepreneur Business owners get into trouble when they have not learned to think from the point of view of an entrepreneur.  Here are some of the qualities of entrepreneurial thinking – innovative, creative, willing to take risks, motivated, and decisive.  An entrepreneur puts these qualities into action for the...
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I attended a networking event for women earlier this week in my small town.  Despite the town’s size, there were more than 50 women there.  During the event, I heard the short pitch of three different women that I might be interested in hiring to help me in various ways.  Later, during the mix...
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When most business owners think of earning money online with info products, they think about the money they’ll make from selling their first product (report, ebook, software, audio, or video package). However, while the sales that are made on the front end are very nice, you can dramatically increase your income by making additional...
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Empower your practice Empower the world   Announcing the premiere opportunity to learn how to accelerate your business and maximize your human potential from world class coaching leaders.   Virtual Education & Fundraising Event: June 22nd- June 26th, 2009. 5 Cutting edge coaching business topics – all recorded for later listening. 90% of net proceeds will benefit nonprofit coaching organizations supporting underserved global communities. Receive...
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Take intellectual stimulation, add creativity, sprinkle in lots of inspiration and finally stir in healthy doses of fun and you have the recipe used at CAM. CAM is the Conversation Among Masters event for master coaches and those who have significantly contributed to the field. I was privileged to attend this event for the second time in early...
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Every coaching business has a lot of information that needs to be handled, tracked, filed or managed in some way.  Successful businesses develop systems for the management of information.  Today we look at several areas where successful coaching businesses have information management systems.   1. Client Records As soon as you begin coaching, you will need some...
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Last month’s blog post began our exploration of the accounting world with a list of definitions of terms. Please reference that post here for the basics of accounting that you must know for your coaching business. Now we explore the second step of understanding accounting – this step is to be familiar with three...
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There is no part of my business that causes me more confusion and stress than the accounting and bookkeeping part.  Through the years, I have found this to be true with the majority of coaches that I have worked with as well.  I think I have mastered the basics by twisting my brain in ways that it...
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Writing copy is one of the most fundamental pieces of your business marketing. Yet most coaches and independent professionals do not pay enough attention to it.  It slips under the radar because “we can all write, can’t we?” Instead, you need to think about how you craft your words as the key to whether your reader...
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I recently took a position with Practice Pay Solutions  as their National Director of Education so that I could reach a wide audience of coaches and help them grow their businesses. We have developed a whole range of classes and special events to help you do just that. First, let’s talk about the classes focused...
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Registered domain names are the markers of your website on the internet.  We often refer to them as web addresses although this is technically inaccurate.  The name you choose for your website represents the code of numbers that is your actual address on the internet. There are many companies that will sell you a domain...
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