Author Archive

Affiliate marketing programs can be a win-win situation for both the merchant and the affiliate because of the pay-for-performance system. For the merchant, their product or service will get the maximum exposure that it may not get with other traditional advertising techniques. The more affiliate websites a merchant has, the...
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An Affiliate marketing program is an on-line marketing practice in which your business rewards affiliates for each customer/client brought about by the affiliate’s marketing efforts. The affiliate’s website directs the client to your website through encoded links, the client then purchases your product or service and the affiliate receives a commission. Essentially, your affiliates...
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Have you thought about adding video to your business website? Now that it is easier than ever, its a great time to take that step. The addition of a video clip will help market your business by instantly creating a bond with your visitors, customers/clients, that plain text can’t duplicate. While holding their attention...
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I’m really not a fan of audio that plays automatically when I visit a website, yet if I’m interested in what I’m reading while there, I love the opportunity to hear someone talk about their website, products, or services.  It gives me a personal connection to that business owner, or service provider. There are so...
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As business owners understand, creating a business email newsletter (ezine) to capture their website visitors’ information and stay in touch with their target market is an absolute must today. But with so many options out there, it’s difficult to know which one is right for your business. There are 3 keys to consider as...
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I’ve lost count of the number of times I’ve recently subscribed to a coach’s, VA’s, or any online business owner’s eNewsletter or ezine that did not generate an immediate autoresponse to thank me for subscribing. Instead, later that day or maybe the next I had received an email from the business owner him/herself. While...
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