Have you thought about adding video to your business website? Now that it is easier than ever, its a great time to take that step. The addition of a video clip will help market your business by instantly creating a bond with your visitors, customers/clients, that plain text can’t duplicate. While holding their attention with your video introduction, you are gaining the trust of your future clients. Video also creates a sense of professionalism that will separate your business from the competition.
Take a moment and think about how many websites you have visited and watched some form of video. The internet is moving more and more into the realm of Web 2.0, which is a term that refers to changes in the ways software developers and end-users use the Web. Web 2.0 sites like MySpace and YouTube are more popular than ever. Websites containing some form of video are becoming the norm.
For the do-it-yourself approach, you will need a Webcam, which is available at BestBuy, Circuit City, OfficeMax etc… Hi-Speed Internet (DSL or cable connection) and a Web 2.0 site like YouTube, Google Video or Yahoo Video. These are just a few examples of 2.0 Web sites that enable you to publish your own recorded video to your website free of charge.
If you need to learn more about adding audio and video to your website or creating a new website with video, there are many on-line software programs that provide step-by-step instruction on how to publish your videos. There are informational, instructional or “how to†videos. No matter which format, adding video can increase traffic to your website giving your business more exposure and as a result, increasing your bottom line. Decide what video format will best serve your business and go for it!
Donna Toothaker is founder of www.1stVA.com, the highly sought-after company that works with the top nutrition and fitness professionals in the country. 1st VA specializes in providing online marketing support and services to professional coaches and speakers who wish to effectively build or improve their online presence. To discover how 1st VA can help your business – visit http://www.1stva.com.
