Why don’t you have more coaching products?
For some, the question might even be, “Why don’t you have *ANY* coaching products?!”
C’mon now, tell the truth. How long have you been thinking about writing that ebook? How often have you gazed with envy at someone else’s long list of audio programs, complete with sparkling little CD jewel cases, and wondered, “How did they DO that?!” How many times have you drooled over the product page at Coaching Toys? (Who doesn’t? It’s like FAO Schwartz for coaches!)
Well, I’ve got some good news and some bad news:
First, the bad news: No, that product isn’t going to create itself.
Secondly, the good news: It’s not as hard as it looks.
A coaching product is just your signature coaching process, or a part of your process, packaged as a self-help product. It gives the customer a ‘taste’ of what to expect when they work with you one-on-one, while providing you with a source of passive income.
Examples of coaching products:
- A book, ebook or workbook (“How to…”)
- An e-course
- An audio or video recording (digital or CD)
- A template, worksheet or checklist
- A software program (get someone to write it for you!)
- A resource directory
- A facilitation tool, such as a deck of affirmation or inquiry cards
- A do-it-yourself coaching kit
- A digest of articles
Coaching products help to bridge the gap between your lead generator (i.e., your freebie) and your premium offer (group or individual coaching). You know, so your customers don’t split their britches jumping from one end of your product funnel to the other.
Five tips for creating coaching products:
- Recycle: Convert a collection of newsletter articles or blog posts into an ebook or an ecourse
- Repurpose: Turn the materials from your last teleclass into a how-to kit for do-it-yourselfers
- Resell: Offer someone else’s coaching products, either royalty-free or as an affiliate (see www.coachinglab.com or www.royaltyfreeproducts.com to find royalty-free coaching products)
- Repackage: Spiff up an existing product with updated content and a new cover
- Regroup: Combine two or three items into a new bundle of products
BONUS TIP: Here’s a time saving idea for creating a special report that I learned from James Roche (aka, The Info Product Guy): Talking is easier for most people that writing, so record yourself being interviewed by a friend or colleague about whatever it is you help clients do, and have the recording transcribed. Then, all you need to do is edit the transcription and format it as a report or ebook.
Kathy Mallary (aka, The Inspired Market-her) is a marketing strategist and business development coach who specializes in helping self-employed coaches find a lucrative niche and create signature coaching products and programs. Get fresh, simple strategies for building a one-of-a-kind, sustainable coaching business at www.spiritspring.com.