Special Reports are a powerful way to attract your target market’s attention so you can capture their name and begin to nurture a relationship.
By simply creating a sign up box on your web site, your prospect will give you their name in return for a product that has a high perceived value. Special Reports are a sure fire way to grow your list.
One of my clients recently did a speaking engagement to an audience of 30 women. She offered the Ready2Go Marketing Solutions Special Report on Effective Communication, and got 16 sign ups! That is more than 50% of the audience!!! Special Reports are powerful. Here are 10 Ways You Can Use Special Reports to Grow Your List.
1. Have it as a visible, compelling offer on your website. This is the most common way special reports are used. You will drive people to your website through different mediums, and it is also a visible, compelling offer for all visitors.
2. Offer it as a freebie at a speaking engagement – give them a compelling summary and the link. The idea is to capture a name so you can begin a relationship. No name, no relationship. Therefore you do not want to just hand out your special report. You either want to have people sign up and send it to them, or have them go to your website. Having people sign up or give you their business card will get you more responses than people going to your site. People are well intentioned, but time gets away, other priorities take over, and fewer people will make it to your site to sign up.
3. Place a promotion on the back of your business card – tell others about it when you hand out your card. The special report is a foundational marketing activity to drive people to your site so they can learn more about you, and get something of value. And you get a name.
4. Add it to your signature line of your email. Simple, effective, and will grow your list.
5. Use it as a free offer for someone to “check you out” when promoting a teleseminar
or event. This is a great way for people to become more familiar with you first before committing to something such as a teleseminar or workshop. Relationships builds by the prospect being willing to spend more time and then money as the relationship grows.
6. Use it in your social networking. People often find out about you through your social networking circles before they’ve ever been to your web site. So be sure to use all the tools that are available through your social networks to attract visitors, gain their attention, show relevance, and drive them to your site so they can learn more about you, and you can begin to develop a relationship.
7. Place an ad with an organization’s newsletter that reaches your target and offers your special report. Either do a short article and have them link to get the “full report” or place an ad that drives people to your website to download the report.
8. Run banner ads. Put a compelling invitation on sites where your market frequents to gain attention and drive them to your site.
9. Include it in your newsletter. Include a short blurb and link to your free report in your newsletter as a standard item in every edition.
10. Take snippets from the report and post it as teaser content in your blog – Once again this is a great way to gain exposure, engage your audience and drive them to your web site wanting more. Remember, for blogs, you want to use key words that are relevant to your target audience.
Special Reports are a powerful way to attract your target market’s attention, and draw them to you with an offer that solves a problem or need. Use one or all of these great tips to grow your list AND your business!
Kim Clausen is the President of Ready2Go Marketing Solutions, Inc., a company that creates ready made workshops, teleseminars, speeches and more that coaches brand as their own to grow their business. We are a team of experienced training developers, speech writers, copy writers and business development experts whose mission it is to make growing your business much easier, so you can do more of what you love and less of the rest! http://www.Ready2GoMarketingSolutions.com
